A Comprehensive Guide To Missed Call Marketing Service

Summary: The missed call marketing strategy is seen to be on a rise, as many large businesses and companies are applying this technique for a better customer experience. Here is a complete guide to the missed call marketing which includes its working and benefits.

Many businesses use the technique of missed call marketing service to communicate with their customers and get more leads. This is done with the help of a miss call service provider. This service allows your customers to call on your business number and this call is automatically disconnected. And then the businesses can contact them by making a call-back or through SMS, and they will receive the required information that they are looking for. The thing that makes this service the most feasible is that the customers do not get charged for the call that they make. 

There are many benefits of using the missed call service for your business as it saves the time of your call center team as well as your customers. It enables your team to stay aware of the leads that are interested. All of these factors contribute to increasing productivity.

How does the whole thing work?

• First, the missed call number of the company is published across all of their media channels, so that the customers can see the number and call whenever required.

• The call gets disconnected after one or two rings. The missed call service provider plays a major role in the whole process.

• The businesses receive a detailed report of their callers which includes their phone number, time of the call, and other information.

• The response can be automated with integrated sales and marketing tools. 

• The company then gets back to the customers through SMS or text to provide them with the requested information.

The whole missed call marketing campaign works in the following way:

• Configuring Numbers: Configuring a set of numbers that will later appear as the missed call numbers of your company is the first step.

• Advertising numbers: Then the company has to choose a number and advertise through their social media channels.

• Setting up the response: The company then decides how it wants to respond to the call, via SMS or through an IVR confirmation.

• Measuring the responses: Measuring the outputs and outcomes will give real-time insight into the incoming calls.

How does this service leverage your business?

• Creating leads: Using the missed call marketing strategy is one of the most cost-effective ways of generating leads.

• Feedback with votes: The company receives feedback that helps in enhancing the customer experience.

• Navigate app download: Missed call service can help you drive the app download by sending the link of the application via SMS.

• Provide on-demand information: It helps companies to provide on-demand information to the customers like shipment status, flight details, and account balance. The customers can receive this information by just giving a missed call.

To conclude

Missed call marketing is the perfect solution for every scenario that your business can come up with. You can make the most of this strategy if you consult with the best missed call services in India. 

Resource Box: Rubic Solution offers businesses a wide range of missed call marketing solutions. Besides location-specific bulk SMS, the brand also offers automated outbound calls, IVR solutions, click-to-call, and number masking.